Derby Designs
Since my wife Jane is now a full fledged member of the Killamazoo Derby Darlins flat track roller derby team, I am lending my support to the team by doing their poster designs for upcoming bouts. One of the challenges the team was facing was a perception that roller derby was not a serious sport (albeit one that has fun doing what it does), so I proposed a set of posters that showed the energy and fun of the sport, but also took the time to make the presentation of them as a team have (hopefully) a refined and unique look, to get people to stop and think.